As a professional PhD in marketing candidate, you will develop the capability to recognize marketing-related problems, frame these problems into research questions, and address them in a scholarly way.
During the program, you will review,
analyze, conduct and publish research. A series of doctoral seminars and
research methods courses, as well as participation in active research projects,
will prepare you for your research. Additionally, you will develop and hone
your teaching skills through assignments as a teaching assistant or instructor.
Each marketing PhD student will
receive a comprehensive, broad-based education in marketing concepts and
research techniques. Further, students have the ability to specialize in one of
three research domains.
Applicants should declare a
specialization during the application process. By the end of their first Semester,
students will officially commit to one of these three domains.